There's a version of "boosting" that's become a skincare buzzword. Mix any serum into any moisturiser, save a step, call it a hack. It sounds appealing. It's also not quite...
Gua sha has done something most beauty trends never manage: it stuck around. What started as centuries-old Traditional Chinese Medicine is now a fixture on bathroom shelves across the country,...
What We Learned Making a Slick Stick for Teens If you've spent any time on TikTok lately, you've seen two things happen at once. Every teenager you know is slicking...
There's a reason we don't wear the same jacket in July that we wear in January. So why do we expect our skin to get by on the same three...
Discover the benefits of Near-Infrared (NIR) LED light therapy in The Butterfly Effect™ face and neck masks. Learn how 850nm NIR light works alongside red, blue and yellow wavelengths to...
Discover how a gentle Kaolin clay mask can mattify oily, combination and blemish-prone skin without dryness or tightness. Our Hibiscus & Banksia Cream Clay Mask doubles as a purifying cleanser,...
Winter can leave skin dry, tight, itchy and more reactive as cold air, wind and indoor heating weaken the skin barrier. Learn why winter skin needs richer moisture, barrier-supporting ingredients...
On being in your forties, what's happening to your skin, and the exhausting silence around all of it. Thoughts from our CMO Belle Johnson. It started with a photograph... Not...
Navigating the tween years can be surprisingly hard for both parents and children. As kids aged 10 to 13 begin to seek independence while still needing guidance, confidence can wobble,...
Natural fragrance is having a moment. Shelves are lined with perfumes promising purity, wellness, emotional balance and botanical beauty. Words like clean, plant‑based and 100% natural are everywhere, wrapped in...
Healthy skin starts with a strong, well-supported skin barrier. It acts as your skin’s first line of defence, protecting against environmental stressors, locking in moisture, and maintaining overall skin health....
In recent years, natural deodorants have been gaining popularity as more people become conscious of the ingredients they put on their skin and the potential health effects of conventional products....
Collagen plays a key role in skin firmness, elasticity, and structure, yet topical collagen creams cannot increase collagen levels in the skin. Because collagen molecules are too large to penetrate...
The lymphatic system is one of the body's most vital but often overlooked systems. It plays a critical role in immune function, fluid balance, and waste removal. Understanding how this...
What we keep closest to our skin matters more than we often realise. The skin is not just a surface; it is responsive, intelligent and constantly in conversation with what...