The answer is simple: use natural and organic skincare because it's clean and it works.
Traditional skincare and cosmetics are often packed with chemicals and synthetic ingredients that can do more harm than good for your skin. The truth is that Mother Nature provides us with all of the ingredients we need for beautiful, healthy, glowing skin- so why use the nasties when you can get the same (and often BETTER) results without them?
Your base makeup might be called foundation, but the true foundation of any great makeup is really good skincare.
Maybe you wear makeup every day, maybe it's a special occasion ritual for you. Whatever the case, how you care for and prepare your skin before makeup application has a huge impact on how your makeup will look.