In the digital landscape, social media influencers have become the fairy godmothers of skincare advice. Platforms like TikTok have emerged as the go-to source for skincare tips amongst tweens & teens aged 10-16. The Australian Retailers Association’s 2023 insights report says more than half of Gen Z start their buying journey on social media. With a flick of their virtual wand (or should we say, smartphone), ‘skinfluencers’ captivate young & impressionable minds with their skincare rituals, product recommendations, and the promise of radiant, wrinkle-free, poreless skin.

Enter a generation of skincare-obsessed tweens and teens – the youthful followers of skincare influencers who eagerly adopt the elaborate routines of their digital idols.

But amidst the excitement and allure of skincare lies a gentle reminder: while skincare should be fun and empowering, it's essential to approach it with care, especially when it comes to young, developing skin.

"A lot of younger people are seeing these messages about anti-aging, about wrinkles, about protecting your skin … when it's not actually a message meant for them," says Dr Michelle Wong of Lab Muffin Beauty Science, a chemist who debunks skincare myths — ABC Network.

Young skin is easily influenced by the products it encounters. Ingredients like retinol, abrasive acids, and harsh chemicals commonly found in adult skincare products, may sound impressive, however usage can disrupt the skin's developing barrier. This damage can lead to irritation, acne, sensitivity to the sun, long-term damage, and can even interfere with hormonal functioning.

To understand and inform others on pre-post pubescent skin health, it’s important to know what's happening beneath the surface.

Acne tends to arrive during puberty. This is largely due to the surge in androgen hormones, which kick the oil glands into overdrive, resulting in excess oil production and, subsequently, those pesky pimples. But acne isn't a one-size-fits-all issue; genetics, stress, diet, and even habits like picking at the skin can exacerbate the situation, making each teen's skincare journey unique.

Skincare hygiene is crucial. It goes beyond just showering; these simple yet effective skincare practices can make a significant difference:

• Tweens & teens should start by changing their pillowcases every day to prevent dirt and bacteria buildup. 
• After sports, cleansing skin to remove sweat and impurities is vital, as well as changing into clean clothes to prevent breakouts. 
• Keeping a skincare routine minimal is key; with a cleanse at night and a splash of water on the face in the morning to keep their complexion fresh and clear.
• Leaving pimple popping to the professionals. This prevents inflammation and scarring, preserving the skin's health in the long run. 
• Regular hair washing is essential, especially if prone to acne around the hairline. 
• Staying hydrated by drinking plenty of water is crucial for maintaining skin health.